The Whitney Project was created to inspire others with accomplishing their dreams, goals and aspirations through promoting positive imagery. With a focus on holistic wellness (spiritual growth, healthy eating, physical fitness and personal development), the objective of the Whitney Project is outlined in the charitable foundation's mission statement:

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The Whitney Project is committed to strengthening the community by supporting individuals, organizations and programs aimed at improving the lives of children and adults. With special emphasis on supporting programs focused on holistic wellness and personal development, The Whitney Project is committed to developing partnerships with those who share in that vision. Though based in Madison County, AL, The Whitney Project Foundation reach is not limited to that geographical area.  

By focusing its charitable contributions of both time and funds in this manner, the Whitney Project  will support programs and individuals that are align with its mission and allow the organization to established community relations activities.

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